About Us


Our brand image is mainly simple and modern, and the logo is based on graphic elements that symbolize freedom and height. The brand colors focus on natural tones, reflecting Afapaa love for life and pursuit of quality.

By women, For women

Afapaa is celebrated for its female form, colorful prints and flattering shapes. Pieces that bring out the best of you. Each dress has detailing that makes your body shine. The mission is to create clothes that celebrate all different body types -that will let individuality shine.

Wardrobe heroes

We believe in a wardrobe made of reliable, beautiful clothing you can wear year after year. Our brand was founded on the concept that every woman deserves to feel beautiful and confident in their own skin. We believe that flattering fit is what makes a great wardrobe hero, those pieces that you always come back to and know you will feel your absolute best in. As we use to say – great fit never goes out of style.

Handmade prints

Afapaa is celebrated for its colorful handmade prints. Created in-house, our own unique prints are a celebration of craftsmanship and great design.

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